Do it with a few people is simple, with hundreds difficult, thousands impossible.
A chatbot, unlike a human, can field questions 24 hours a day — repeatedly and accurately without becoming tired or irritated. Also, millennials prefer text-based communication (instant messaging, text messaging, etc.) and absolutely despise waiting on the phone.
Minor blips in the e-commerce ordering process can be resolved instantly by chatbots who are always polite. Clearly, this is a win for customer service, and brands using bots in this environment can easily gather information, understand context, and anticipate needs empowering customer service and creating a better experience for all.
Users. who used to seek out data on search engines like Google, are now moving to messaging apps to get their answers in a real-time, seamless way.
Chatbots are starting to be able to handle many of the mundane tasks we experience every day making dinner reservations, booking movie tickets, etc. And as bot technology improves, we can expect even more complex automation.
“Conversational commerce” a new term to describe the act of placing orders through online conversations, is the future of digital shopping. Brands and retailers are able to connect with consumers in a personal way through messenger apps and chatbots.
How? These AI-powered chatbots will be able to read messages, look at purchasing behavior and browsing history, and offer consumers curated products accordingly. It brings a whole new level of targeting capabilities to an already targeted digital space.
For personal-consumption activities and simple tasks, bots will undoubtedly save time. In the workplace, artificial intelligence has already created new expectations with real-time feedback, guidance, and innovative workflow solutions. As brands ponder the roles that chatbots will play in their strategic plans, millennials are busy mastering the landscape with their peers.
Billion of Facebook Messenger monthly active users
Billions people have at least one messaging app installed
Billion Messages are sent every month on FB Messenger Business Pages
Active Chatbots only on Facebook Messenger
People are now spending more time in messaging apps than in social media and that is a huge turning point. Messaging apps are the platforms of the future and bots will be how their users access all sorts of services.